The cookie is crumbling. It’s time to move on.
Cookieless marketing is inevitable. As the use of marketing cookies declines, cookieless attribution becomes increasingly important in marketing. Success involves not just adapting to this change but embracing it.
Is your website making the right impression?
First impressions are everything. Your website is an extension of your company and it's essential to make sure you are making the right impression.
Just say "no" to KPI abuse.
Key performance indicators, or KPIs, are everywhere. Marketers use KPIs to measure and improve their success. Unfortunately, many are guilty of abusing these valuable tools.
5 reasons why your analysis is being ignored.
Every marketer agrees that research and analytics should provide value. But then why are so many insights ignored, and what can we, as analysts, do about it?
What is data puke and how do you prevent it?
Learn how to avoid “data puke” by understanding the basics of data storytelling and using the right tools for your analysis.