Good help is hard to find, even when you are one of the most recognized brands in the world. So, how do you make sure you're reaching the right people? Magic Layer helped the Marketing Recruitment team of a $100B+ communication company use their ad budget wisely to attract the best and brightest talent.
Read moreIt's pretty easy to drive top-line marketing metrics like impressions, clicks, and even leads (in this case, job applications). What's hard is driving the right ones. Our client needed to know how marketing tactics related to relevant job applications.
For example, a marketing tactic that brings in lots of applications at a reasonable cost can seem like a good use of ad dollars. But what if most of these applications don't count? Moving the goal from applications to "the right applications" changes everything.
The problem is that connecting marketing tactics to offline business rules takes a lot of work. Even after you figure that out, how do you accurately assign credit? Digital attribution is messy due to the unreliability of cookies. And it's gotten worse with more devices, cookie opt-outs, and browsers phasing out third-party cookies. How can we learn enough to invest wisely?
Magic Layer's Unified Media Mix Modeling offers a simple solution for attributing offline success without reliance on cookies. Our method was a finalist for the 2023 Gartner Marketing & Communications Awards for Excellence in Marketing Data, Insights & Analytics.
Our approach reliably identifies the best tactics to invest in, how to optimize each one, how long it takes to see results, spending floors and ceilings, and how different efforts work together.
Magic Layer's Unified Media Mix Modeling helped the Marketing Recruitment team of a global communication giant revolutionize its marketing strategy. Data-driven decision-making, powered through invaluable insights with actionable next steps, helped their client win the battle for the best and brightest in the competitive world of talent acquisition.
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