Magic Layer's 3 Tips for Avoiding Data Puke

Discover the signs of "data puke" and explore three key strategies to ensure your analysis is captivating and impactful.

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4 min read
How To
July 7, 2020

What is data puke?

The phenomenon we call "data puke" is that monstrous mound of data, devoid of explanation or purpose, that often overwhelms our screens and minds in the form of meaningless data tables and bewildering dashboards.

It's the culprit behind the blank stares, the furrowed brows, and the dreaded moments of disinterest that befall your audience when confronted with this data deluge. You may be guilty of data puke if this sounds familiar.

Detecting the telltale signs of data puke

  • Your audience is silent
  • Your audience is confused
  • Your audience is no longer paying attention
  • Your audience doesn’t take any next steps

3 tips for avoiding data puke

Thankfully, there are simple yet potent strategies to ensure your data analysis is informative and captivating. Let's explore them:

1. Structure your story

Data storytelling is the compass that guides you through the labyrinth of numbers. Begin by taking a step back from your analysis and asking yourself pivotal questions: What do you want your audience to know? Why does it matter? What actions should they take based on this information? These answers will frame your story. Keep it concise by including only relevant, meaningful insights.

2. Enhance your story

Statistics and data visualizations are your allies in simplifying complexity. However, what often happens instead is the urge to "show your work," resulting in too many numbers and charts. Save the visualizations for pivotal moments in your narrative. Finally, which visualization you use and its format will also significantly affect how well your audience understands and responds to the information you share. There are plenty of readily available tips and free tools for better data visualization. Take advantage of these resources to elevate your storytelling.

3. Communicate your story

We know not every analysis can or should be a big production; however, a little extra effort can go a long way if you want to make a lasting impression. Condense your presentation into a few slides, using animations to unveil your narrative step by step. Animations keep your audience focused and engaged, preventing confusion and boredom. The power of animation is often underestimated but can be a game-changer.


Remember, when you present complex information, you're not just sharing data but crafting a story. Is your story coming through clearly? Is there a more effective way to present the data? Are you engaging your audience effectively? Get creative because the presentation is just as vital as the analysis if you want to be truly effective.

Need a guiding hand in the realm of data storytelling? Magic Layer's seasoned team has years of experience and has partnered with companies like yours to unlock the potential of their data and analytics. Schedule a meeting with us today, and let's embark on this data-driven adventure together. We can't wait to hear from you!

Thoughts? Feedback? 

We'd love to hear what you think! Email us at [email protected].

Angela Glaubitz
July 7, 2020

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