Hello world! We are Magic Layer.

Revolutionize your marketing strategy with Magic Layer. We help marketers make better decisions with the power of data. Read more to learn about how we help marketers every day.

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Blog Article
January 7, 2020

Why we're here

We are a research and analytics agency on a mission to change how marketers use data to make decisions.

Why? Because only fifty percent of marketing decisions are influenced by data and analytics, with the remaining half relying mainly on guesswork and gut instinct. If you're a marketer, this probably sounds about right, and you're likely familiar with the reasons why:

  • There is a lack of confidence in the quality of the data and the insights it produces
  • Analysts struggle to translate data and analytics into insights that are meaningful and relevant to marketers
  • Bridging the gap between insights and strategy is tricky, inhibiting clear and actionable next steps
  • Findings are ignored when they conflict with established courses of action due to poor upfront planning and strategy

How we help

We want you to be confident in your next big idea, and even more importantly, we want you to succeed.

In 2020, we founded Magic Layer and started partnering with marketing teams to remove the guesswork from their decisions. We quickly and confidently answer big questions like:

  • Who is my target audience?
  • What is my target audience's decision-making journey?
  • How do I reach and speak to my target audience? 
  • How do I segment my target audience?
  • How do I make the best use of my marketing budget?
  • How do I design better ads and experiences?
  • How do I retain customers and increase lifetime value?
  • Which KPIs should I use?
  • How do I communicate success within the organization? 


Whatever marketing questions you have, we can help. We make data and analytics more meaningful to marketers by ensuring our findings are accurate, relevant, and actionable. We do this by:

  • Augmenting your team with data and research experts
  • Leveraging predictive analytics to quickly and confidently answer business questions
  • Crafting business-relevant data stories that are easy to understand and apply
  • Fostering data-driven collaboration that leads to action and results

Marketing teams have an incredible opportunity to leverage data and analytics to make better decisions. We understand that it can be overwhelming and challenging for marketers to navigate the complexities of data. We are committed to making it easier by providing insight-driven services tailored specifically to your needs.

Magic Layer is here to support you in translating big questions into actionable next steps so you can confidently move forward on your journey toward success. Reach out today and let us know how we can help!

Thoughts? Feedback? 

We'd love to hear what you think! Email us at [email protected].

Mike Mayer
January 7, 2020

Ready to see for yourself?

Book a quick intro call with us today to get started or contact us for more information.