Cookieless marketing is inevitable. As the use of marketing cookies declines, cookieless attribution becomes increasingly important in marketing. Success involves not just adapting to this change but embracing it.

Revolutionize your marketing strategy with Magic Layer. We help marketers make better decisions with the power of data. Read more to learn about how we help marketers every day.

First impressions are everything. Your website is an extension of your company and it's essential to make sure you are making the right impression.

Key performance indicators, or KPIs, are everywhere. Marketers use KPIs to measure and improve their success. Unfortunately, many are guilty of abusing these valuable tools.

Every marketer agrees that research and analytics should provide value. But then why are so many insights ignored, and what can we, as analysts, do about it?