IIIL Blog.

A Layer Deeper: Exploring Analytics in a Subjective World.

We're here to analytics

Hello World! We are Magic Layer.

We provide the missing layer between analytics and the actionable insights that drive business impact for marketing and digital teams.  Our mission is to unleash

January 28, 2019

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We harness the
speed of science to help
our clients to find their focus.

About Us.

We use analytics to help digital and marketing teams work smarter and prove their value.

What We Believe.

We believe analytics isn’t about reporting numbers or confirmation bias. It’s about discovery and iteration. It’s about finding your focus. Here's what you can expect when working with us.

Our Mission

We're here to change the way that marketing and digital teams work. Why? Because we know how to use data to work smarter and faster. Learn more about us and our mission here.

How We Work.

We drive impact by quickly finding what matters most. While all our clients are unique; our methodology is systematic. Here's some lessons we've learned along the way that guide how we work.

Solutions.

Deliberately niche because we only do what we do best:

Scientific KPIs

Scientific ROI

Scientific Segmentation

Tagging Diagnostic

Goal Diagnostic

Agency C2C