Magic Layer was founded on the challenge in our industry
Marketers focus on awareness and acquisition, Designers and UX focus on experiences, and Data Scientists focus on post conversion and loyalty. Everyone is doing the best they can but it isn’t good enough. We need to break down the silos. We need to be responsible for more than our own little worlds. We need to think bigger and work smarter.
Magic Layer is what’s missing. We can connect the dots across your business – across teams, across properties, and across channels. We make sure you know what your data is trying to tell you. We transform uncovered truth into insights and prescriptions for action. We help our clients navigate complexity. We know that analytics can feel daunting. We make it easy, and more importantly, we make it valuable.
Magic Layer provides confidence that everyone is working on what they should and the process for identifying which things worked and why. This ensures that you learn what you need to today so you can be better tomorrow, while outpacing your competitors and proving to your boss how amazing you are. Let’s all work smarter together and find your focus.