So, what does this mean? Why now?
To help illustrate who we are, future content will expand on our key principles:
This content should help you get to know us better, but more importantly we hope it changes how you think about analytics. Because analytics isn’t about reporting numbers or confirmation bias. It’s about discovery and iteration. It’s about finding your focus.
Also, we plan on commenting on related news and opinions in the analytics, marketing, and digital space. This type of content will help demonstrate how we think, how we are different, and hopefully provide constructive conversations and an improvement to how we all work and collaborate.
So if you are an analytics expert looking to level up, or an analytics ally, welcome to Magic Layer. We are happy to have you. Make sure you sign up for our newsletter so you can get notified when new content becomes available.we